New? Start Here.
Here’s a simple map to guide you throughout my site:
- Click here to read my most recent blog posts
- Click here to learn more about Facebook Advertising
- Click here to request more information about my marketing consulting and sales copywriting services
- Click here to see my new website about losing weight with Ketosis
My name is Zach Perrego. I am 25 years old and my professional background is in Information Technology (IT) administration. However, my real passion is growing businesses with persuasion-based marketing techniques. Along the way, I have failed at many businesses and I have failed to market them correctly.
But I’ve learned from each and every failure and I show what I learned to you so that you don’t have to make the same mistakes I have.
Here are just some of the things I have failed at:
- Building niche websites
- Google Advertising
- LinkedIn Advertising
- Facebook Advertising
- Content Marketing
- Sales Copywriting
- …and countless others
What does this mean for you?
If you are just getting started out in the entrepreneurial world then I’ll show you some ways you can get started building a business. If you are a little more experienced and have a marketing budget to work with, then I’ll have articles catered to you as well.
And if you aren’t an entrepreneur at all but just a “regular Joe” type, then you will still find the information here absolutely vital to your everyday life. Knowing the ins-and-outs of human psychology has helped me in more ways than I can count.
If you find this Persuasion-based Marketing stuff as important as I do and you’d like me to help you personally with your business, then I would be happy to consult with you.
When I first started this online business stuff I thought that all the so-called “Marketing” and “Branding” gurus were totally fake and that real people never would fall for those stupid tricks they would pull to bring in sales and clicks into their websites.
Since then, I have learned that while most online marketing advice is total bullshit there are some techniques that are verified by cognitive behavioral scientists and these techniques can and WILL work.
Every single technique I will show you I use myself on my businesses every single day. I won’t give you some wacky technique that doesn’t work. I want to give you results.
You see, science has exploded recently with new discoveries about human psychology and how humans function and make decisions in the world.
This human psychology stuff is what I “nerd-out” on day-in and day-out. And I have found that it is directly applicable to building businesses and marketing your products or services.
For example, did you know that there is one little word that will increase the likelihood that someone will take an action that you ask them to take?
This could include something as simple as having your user click on a link or sign up for a mailing list or even purchase your product! And you are missing out if you don’t include this word in every bit of your sales copy.
Persuasion-based Marketing is what I like to focus on. However, other topics I like to talk about are health and fitness, writing / copywriting, and general lifestyle advice.
Here are just some of my other “notables”:
- My website on how to lose weight using Ketosis has just been launched! Find it here.
- Skills: Sales Copywriting, SEO / Web Design, IT administration and support, Persuasion and Marketing
- Consulting and Sales Copywriting – Contact me here to inquire about my consulting services.
About this Website
This website, Zach Perrego Says, is my personal platform to help the world with persuasion and marketing tips and tricks. I have also dedicated pages to show my specific services and my past work for anyone to see.
If you are an entrepreneur and you’d like to learn how to better brand and market your business in 2016 then you are in the right place.
For example, some articles (such as here) will show my various personal projects and one in particular will show you exactly how you can get started using Facebook Advertising to drive customers into your business.
Other articles will be helpful to just about anybody, even if you don’t see yourself as an “entrepreneur” or a business-type. As I’ve said before, knowing a bit of psychology can be very helpful as you’ll see.
Along the way, I will share with you other tidbits that I found helpful or interesting. An example of this would be the health and fitness lifestyle book I wrote.
Closing
So, in closing, if you’d like to learn more about my consulting and sales copywriting services then click here because I’d be happy to help you out. Or, if you’d like to read my website on losing weight with Ketosis then click here because I’m sure you’ll find it helpful (even if you don’t buy the book).
Best regards,
Zach Perrego